AI Team · Waitlist
A back office that works while you're on the job.
Opening soon. The first businesses on the list get 30 days free on Observe and Team (monthly plans).
No payment details on this page
The second job
Calls to return, quotes to send, reviews to answer, invoices to chase, numbers to check. It usually waits for the evening, if it gets done at all.
“What happened while I was on the job?”
ReportsMIRA“Did a new lead come in, and who do I call first?”
LeadsLENA“Did someone just leave a review?”
ReputationREVA“Who still owes me, and what should I set aside?”
PaymentsCORA“Where does next month's work come from?”
GrowthGIAMeet the team
Each guide looks after one part of your back office. Under each one: the seats that do the work, and the plan each seat starts in.
01 · Reports
Keeps you caught up: yesterday in one message, a heads-up when your site breaks, and the month in one summary.
Morning Brief
Yesterday's calls, leads and money in one message before you start.
Observe and up
Site Watch
Checks your website pages and tells you when one breaks.
Observe and up
Monthly Report
What the team did for you this month, in one summary.
Observe and up
02 · Leads
Makes sure a new lead never sits: the alert, a reply drafted in your voice, and approved follow-ups to the leads you choose.
Lead Alert
A new lead lands and you get the details plus a suggested first move.
Observe and up
Lead Reply
Drafts the reply to a new lead in your voice. You approve it.
Team and up
Cadence Runner
Follows up with the leads you choose: up to three short follow-ups over about two weeks, by text or email, drafted for you and sent only after you approve. Stops as soon as they reply.
Pro
03 · Reputation
Watches your Google reviews and drafts a response to each one, good or bad.
Review Alert
Tells you when a new Google review arrives, good or bad.
Observe and up
Review Reply
Drafts a response to every review. Nothing posts without your OK.
Team and up
04 · Payments
Watches the money: the Friday scorecard, late payments, forwarded receipts and the tax set-aside.
Friday Numbers
The week's scorecard every Friday, read from your own ledger.
Observe and up
Payment Follow-up
Turns a late or failed payment into a polite follow-up for your approval.
Team and up
Receipt Catcher
Files the receipts you forward and keeps the ledger current.
Pro
Tax Set-Aside
Quarterly set-aside math from your own ledger. It never guesses a rate.
Pro
05 · Growth
Works on what's next: social post drafts for your accounts and new local prospects, found and scored.
Social Posts
Branded post drafts for your accounts, one tap to publish.
Team and up
Prospect Finder
Finds and scores new local prospects on a schedule.
Pro
See them work
One example from each guide, for a made-up business. Your copy uses your name, your jobs and your own numbers.
Thursday
7:00
Pairden AI Team7:00 AM
Morning brief · Riverside Plumbing
Call Maria G. first · 2 jobs today · 1 invoice past due
# daily-briefSample
Pairden AI Team7:00 AM
Good morning, Dana. Here's where Riverside Plumbing stands.
MIRA · Morning Brief · in Observe
Thursday
10:14
Lead alertnow
New lead · Garage floor coating
James T., Murrieta — “Can you quote this week?”
# leadsSample
Lead Alert10:14 AM
New lead from your website form.
Suggested first move Call before noon. He asked for this week.
Lead ReplyDraft · waiting for you
Hi James, thanks for reaching out to Riverside Plumbing. We can come by Thursday morning to measure and give you a firm quote. Does 9:00 work?
Interactive example — no real messages or posts.
LENA · Lead Alert · in Observe · Lead Reply drafts · in Team
Thursday
7:00
Review alertnow
New Google review · 2 stars
“Showed up late and didn't call ahead.” — Linda R.
# reviewsSample
Review ReplyDraft · waiting for you
Linda, thank you for telling us.
You should have had a call the moment we were running late, and that's on us. We've changed how our crews update customers. If anything about the job itself isn't right, call us directly and we'll make it right.
Interactive example — no real messages or posts.
REVA · Review Alert · in Observe · Review Reply drafts · in Team
Friday
7:00
Friday numbersFri 7:00 AM
Your week vs last week
Leads up · Jobs flat · Collected down
# numbersSample
Friday NumbersFri 7:00 AM
Your week at Riverside Plumbing, against last week.
Worth a look Collected is down while jobs held steady. Two invoices are still open.
CORA · Friday Numbers · in Observe · figures come from your own ledger
Tuesday
9:30
Social postsnow
Post drafted · Riverside Plumbing
Waiting for your OK before it goes out.
# socialSample
Social PostsDraft · waiting for you
A post for your social accounts, ready to review.
Cold mornings are on the way. Now is a good time to have your water heater checked, before you need it. Riverside Plumbing serves Menifee and Murrieta. Call or book online.
Interactive example — no real messages or posts.
GIA · Social Posts drafts · in Team
Plans
Observe: Alerts and reports. See everything, change nothing. Team: Everything in Observe, plus drafted replies you approve. Pro: Everything in Team, plus prospecting and the books.
Annual plans include a Google Business Profile tune-up30 days free on Observe and Team (monthly)Waitlist now · nothing is charged
| Feature | Observe, $79/mo | Team, $199/mo | Pro, $399/mo |
|---|---|---|---|
| MIRA · Reports | |||
| Morning Brief | |||
| Site Watch | |||
| Monthly Report | |||
| LENA · Leads | |||
| Lead Alert | |||
| Lead Reply | — | ||
| Cadence Runner | — | — | |
| REVA · Reputation | |||
| Review Alert | |||
| Review Reply | — | ||
| CORA · Payments | |||
| Friday Numbers | |||
| Payment Follow-up | — | ||
| Receipt Catcher | — | — | |
| Tax Set-Aside | — | — | |
| GIA · Growth | |||
| Social Posts | — | ||
| Prospect Finder | — | — | |
Alerts and reports. See everything, change nothing.
$79/mo
$948 billed once a year · save $24030 days free, then $99/mo
MIRA · Reports
LENA · Leads
REVA · Reputation
CORA · Payments
GIA · Growth
Most popular
Everything in Observe, plus drafted replies you approve.
$199/mo
$2,388 billed once a year · save $60030 days free, then $249/mo
MIRA · Reports
LENA · Leads
REVA · Reputation
CORA · Payments
GIA · Growth
Everything in Team, plus prospecting and the books.
$399/mo
$4,788 billed once a year · save $1,200Month to month · no free trial
MIRA · Reports
LENA · Leads
REVA · Reputation
CORA · Payments
GIA · Growth
Approvals
See everything, change nothing.
Alerts and reports come to you. Nothing goes to your customers.
Drafted first, sent when you say so.
Lead replies, review responses, social posts and payment follow-ups arrive as drafts. Anything that sends, spends or posts waits for you to approve it.
Read from your own records.
Friday Numbers and Tax Set-Aside read from your own ledger. Tax Set-Aside never guesses a rate.
Early access
Updates as each seat comes together, and first access when the roster opens. No payment, no pre-order, leave whenever you like.
Looking for what we run for local businesses today? See Growth Plans · Ana, our AI receptionist, is a separate plan: see the receptionist
